Our Story

“My goal is to help men and women feel their most authentic self. I don’t want to just provide a service, I want to provide an experience.”

— Ilma Zukic, Founder

Hello, my name is Ilma Zukic! Welcome to NUDE. beauty, the product of my career driven by my passion to help others. When I first launched NUDE. beauty, formerly EyeDesignByIlma, I was in a phase of my life where I was looking for my path. I, like many, struggle with severe anxiety triggered by past trauma. Anxiety and depression can drain you, eliminating any sort of drive or motivation to live to your full potential and to know who or what you needed to do. I found myself in that hole. I found myself in a constant spiral and in need of an outlet.

That’s when I decided to take a step back and reflect on what my goals and aspirations were. I partnered with my sister, Ayna, owner of Ayna Beauty Studio, to understand the PMU industry. I realized that this was the perfect space for me to dedicate myself to. I love taking care of people, providing them a service. Being formerly in the daycare industry and raising my nieces and nephews for the past 14 years, I was always finding myself feeling truly grounded and powerful when I was portraying that role as a caretaker. That’s what spoke to me to be a part of the PMU industry. Caring for people, teaching people to see their true, NUDE., selves, and working with a clientele. I was excited to not only provide a service to men and women, but to get to know them and provide them a relaxing and positive experience.

Starting my brand and my business was reinvigorating my drive and my motivation. I found my passion. Every appointment for any experience (lift&tint, henna, lamination, removal), excites me and grounds me. I feel my true self and my most content when I am sitting in my chair, connecting with my client and providing them of that experience. I love to grow my passion as I take more courses to continue bettering my skills and expanding my service offerings. Once I realized what my business truly meant to me, that’s where NUDE. beauty came in. I wanted to rebrand myself and my business and take true ownership into what I was representing. NUDE. beauty represents enhancing your natural self. Whether it’s showcasing your lashes with a lift and tint, or utilizing an organic substance like henna to define your brows, or honoring your brows with a lamination, or reinstating your skin’s natural canvas with a non-laser tattoo removal. It’s all about embracing yourself. Not representing someone or something your not, but representing yourself. That’s what brought me to my business, embracing myself. Finding your core. It’s about getting NUDE.

Thank you for visiting my website and learning about me, the artist that is excited to introduce you, to you. I look forward to meeting you.

-Ilma